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1851-1921 By Elmer Davis Originally published 1921 |
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The Times had begun to gain circulation very
soon after the new publisher took charge. With
this, of course, went an enormous increase in the
business of the paper. There was built up an un-
usually efficient business department, managed for
many years past by Louis Wiley and previously by
the late John Norris. Within four years after the
assumption of control by the new management the
circulation of The Times, at the beginning of the
new century, had reached 100,000; ten years later
it had passed 200,000, and now in the twenty-fifth
year of the present management it circulates an
average of 330,000 copies on week days and 500,000
on Sundays.
And this is a genuine circulation. There are no
return privileges which permit of subtle distinctions
between the number of papers distributed and the
number sold, nor has the circulation been padded or
inflated by any irregular methods. Some illustrations
of the principles of The Times on this point may
here be offered with apologies to the well-intentioned
friends of the paper with whose ideas the management was unable to agree.
One day during the Presidential campaign of 190
the Republican National Committee happened to
be meeting in New York. That morning The Times
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