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1851-1921 By Elmer Davis Originally published 1921 |
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The Times sought were readers who would buy the
paper because they wanted it. They did not wish it
to be classed with the sort of campaign literature
that is distributed free.
A somewhat similar issue arose in the same campaign when the Republican State Committee of
New Jersey wanted to buy 20,000 copies of The
Times every day during the last three months of
the canvass. This proposal also was declined. This
sort of thing had been a commonplace of the political journalism of an earlier period. The weekly
editions of such New York newspapers as had strong
partisan sympathies, in the sixties and seventies had
been in campaign years little more than campaign
pamphlets, full of praise of the party's candidates,
violent attacks on the opposition, and argument in
defence of the party's position; and for their circulation in those years they had depended largely on
the party committees, which bought and distributed
many thousands of copies.
This, of course, was in effect a subsidy from the
party to the paper, but according to the journalistic
ethics of past years there was nothing irregular about
accepting it. By 1900 newspaper standards in some
quarters were somewhat higher, but still the action
of the management of The Times surprised a good
many newspaper men, as well as the party managers,
who had supposed that the paper would regard the
proposed arrangement as advantageous to both sides.
The reluctance of The Times was not due simply
to the fact that it was not a Republican paper and
did not want to become identified in any way with
the party leadership's. Its conductors felt that The Times
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