History of the New York Times
1851-1921

By Elmer Davis

Originally published 1921

Some Aspects of Business Policy

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had no right to accept compensation in any form for its editorial opinion, even though that compensation was after the fact and the opinion had been formed without any expectation of it.

This question has been raised several times since in somewhat different form, and without political connections. A number of requests have been made for a considerable number of copies of the paper for free distribution on account of an article appearing in the editorial or news columns. Always the request has been refused, though permission to reprint articles from The Times for distribution has been freely granted, on condition that the reprint contain some statement making it clear that The Times had no hand in the distribution. It has been the publisher's opinion that this policy prevented the growth, of mistaken opinions not only outside, but more particularly within The Times office. He was seeking the confidence of the public, but he regarded as still more essential the confidence of those who were associated with him in making the newspaper. Mr. Ochs has always felt that he need not be concerned about public opinion with respect to The Times if its editors believe in his sincere desire for clean, honest work.

Some years ago a prominent Western manufacturer wrote to The Times and ordered the paper sent daily for a year to fifty clergymen in his town. His reason was that he regarded The Times as a good newspaper, in fact, the best newspaper, and he thought that ministers in a small city of the interior might have their outlook on the world broadened by the study of its pages.

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