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1851-1921 By Elmer Davis Originally published 1921 |
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THE end of the war found The Times at the height of its influence and power, but the peak of its business prosperity was still to come. In the boom of 1919 and the early months of 1920 The Times at last expanded in size from the 24-page issue which had been the limit for the week-day paper up to the end of the war, and often since then has printed 32, 36 or even 40 pages a day. Even so, the volume of advertising offered was so great that day after day much of it had to be refused on account of lack of space. Yet the total printed in 1920 was more than 23,000,000 agate lines - nearly 80,000 columns, and almost ten times the amount printed in the first year of the new management. The greatest volume of advertising ever carried in the paper was on Sunday, May 23, 1920, when The Times printed in all 767 columns of advertisements. The paper on that day contained altogether 136 pages, including 24 pages of rotogravure pictorial supplement and 16 pages of tabloid book review. It weighed two pounds and ten ounces, and no doubt it felt like ten pounds and two ounces to the weary householder who picked it off the doorstep; but experience has shown that even in a paper of that size there is nothing that a good many readers do not want.
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