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1851-1921 By Elmer Davis Originally published 1921 |
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The impression is widely prevalent that as the paper increases in size the publisher loses money on account of the high price of newsprint. This, however, is a mistake. The advertising rates include the cost of the paper on which advertisements are printed, so that the increased cost involves only pages devoted to news. The only danger in increasing the size of the paper is that it may possibly become so bulky as to dissatisfy the reader, and The Times has not yet felt that handicap. Some of its readers complain that it is too large, but nobody complains that it prints too much news about the things in which he is interested. The man whose chief interest is in the stock market may think there is too much news about sports, and vice versa; but there is not too much financial news for the investor, nor too much sporting news for the follower of sports. From the four-page paper of six short columns which Raymond got out in 1851 to The Times of forty eight-column pages which has occasionally appeared in recent years is a long jump; but no greater than the increase in the extent of the intelligent reading public, nor in the variety of that public's interests.
The most important feature of The Times's editorial policy since the war has been its championship of the League of Nations, a cause in which its editors were interested long before the armistice, and which they regard as destined to ultimate triumph in some form - most probably in a form very much like that which was adopted by the Paris peace conference. Throughout that conference The Times
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